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This Help Center only contains articles for the legacy versions released before 2018. If you use the latest version, please visit the new Knowledge Base.

Send a SMS Campaign

Reminder

Before you send a SMS campaign, you should build your group.

How to create a group?

Step 1: Go to Create SMS Campaign

Enter the [Campaign] section, click [Create SMS Campaign] at the top right corner.

Go to [Create SMS Campaign]
Go to [Create SMS Campaign]

Step 2: Name Your Campaign

Name your campaign. Campaign name will not be shown in the SMS message body.

Name your campaign
Name your campaign

Step 3: Confirm Sender and Recipients

Set your [Sender Name], then choose a group or create a new one.

Enter your sender name and choose recipients
Enter your sender name and choose recipients

Tips

Sender name can be any case sensitive alphanumeric strings (0 - 9, a - Z) up to 11 characters or numeric only strings up to 14 characters. The empty space character " " is accepted but not recommended as some phones may not be able to interpret this.

To choose multiple groups, press and hold the Shift or Ctrl key.

Step 4: Set the Unsubscribe Message

An unsubscribe message can be appended at the end of your message content. Choose a message style and fill in your contact number for unsubscribe.

Set the unsubscribe message
Set the unsubscribe message

Tips

If a person requests to unsubscribe from your message, simply search or look into his/her contact profile, identify and click its [Subscription Centre] button, then proceed accordingly to update his/her preferences.

Step 5: Prepare the SMS

Method 1: Create SMS Template

If you will send campaigns with similar content regularly, you can:

Click the [Create SMS Template] button in the [SMS Template] field to create a new SMS template.

Click to create a new template
Click to create a new template

Tips

Learn more about how to create a SMS template.


OR

Method 2: Reuse SMS Template

Alternatively, you can choose an existing SMS template.

Select the template you want from the drop-down menu
Select the template you want from the drop-down menu


OR

Method 3: Use the SMS Editor

You can write the SMS message in the editor directly. While you are writing, the system counts the number of SMS messages it will consume and characters left.

Write the SMS message
Write the SMS message

Tips

Length of a SMS

 Maximum CharactersMessage Needed
Content in English Only1601
306 (Long SMS)2
459 (Long SMS)3
Content with Chinese or Non-English Characters701
134 (Long SMS)2
201 (Long SMS)3

Step 6: Personalize the Message (optional)

If you want, you can personalize the message with data fields. Choose fields and insert its code to the right position.

Inserting personalized data field
Inserting personalized data field

Step 7: Preview the SMS

Now you can click [Preview] to verify the content in the browser.

Click to preview in browser
Click to preview in browser

Step 8: Test Send

Click the [Test Send] button to send a testing version of your SMS message to your Test Send Group.

Click [Test Send] to send SMS to your mobile
Click [Test Send] to send SMS to your mobile

Tips

Unlike email campaign, credits will be deducted for sending test SMS messages.

Step 9: Advanced Settings

You can exclude contacts, modify notification and tune other campaign configurations by clicking the [Advanced Settings] button.

Click to see [Advanced Settings]
Click to see [Advanced Settings]

Step 10: Schedule the Campaign

Finally, when everything looks great, you can save, schedule or start the campaign immediately.

Pending

If you are just drafting a campaign, you can choose [Pending]. All your settings will be saved but the campaign will not be sent.

Click to save, but not send the campaign
Click to save, but not send the campaign

Start Now

You can choose [Start Now] to send the campaign immediately.

Click to save and send the campaign immediately
Click to save and send the campaign immediately

Schedule

Otherwise, you can choose [Schedule] to start the campaign at a later time.

Click to save and schedule the campaign
Click to save and schedule the campaign

Schedule a start time
Schedule a start time

To control how fast all messages should be sent, you have to specify the interval between each SMS message delivery.

Specify the sending interval
Specify the sending interval

When everything is ok, click [Save].

Tips

You can also set up [Send Periods]. Campaigns will be limited to run within [Send Periods] only or otherwise suppressed automatically. Learn more about Delivery Timetable.